How Cybersecurity Can Be Used for Client Acquisition
By now, most business leaders are well aware of how important it is to practice cybersecurity in their company. Companies who don’t implement strong and consistent security strategies are putting themselves at a huge risk. The slightest breach can leak your most sensitive information and the information of your customers. Depending on what kind of business you’re running, failing to follow cybersecurity compliance laws can give you much more trouble than just losing the trust of your customers; although that’s, of course, enough of a reason to make it a top priority.
But, if that alone isn’t quite enough incentive to convince you of the need for cybersecurity, what if we told you that investing in it could seriously increase your client acquisition? Would you reconsider it then?
Here are a few of the ways that using cybersecurity can help you actually bring in more leads:
Hacks are Becoming More Prevalent, and Businesses are Vulnerable
As technology has become more advanced, so have the types of hacks we see and the frequency of them occurring. Whether it’s ransomware, malware, a phishing scam, or any other type of hack, there are so many ways it can be executed. If businesses aren’t staying on top of what’s out there and how to take preventative actions against hackers, the potential results could be devastating. The more developed hackers become with their methods, the more vulnerable businesses become, since it’s not really possible to know everything that’s out there. That being said, businesses who are trying their absolute best to combat these hackers are going to be seen as more reliable. This in itself can lead to more customers.
Consumers Don’t Know All the Different Ways a Hack Can Be Disguised
As much as you don’t know all the kind of hacks that are out there (which is why, of course, you hire a CIO to help you), your clients may know even less. For example, if they see an email that looks like it came from your business, but it’s actually a hack, they might not think twice before clicking on it. If you take the time as a company to really be proactive about your cybersecurity, stay on top of anything fishy that’s happening, and keep your prospective clients in the loop, they’ll love to join you.
Proof of Cybersecurity = Trust
These days, the average consumer knows about the risk of companies getting hacked and their information getting exposed to people it doesn’t belong to. Even the most well-known companies: Yahoo!, Bank of America, and most recently Equifax, have fallen victim to significant cybersecurity breaches. Whether you were personally a victim or not, it will definitely make you think twice before signing up to use the services provided by any of these companies.
If you have a good history of solid security and can ensure your customers that you’re taking as many precautions as possible to protect them, they are going to be more inclined to do business with your company over a similar competitor that’s not putting as much attention on their cybersecurity situation. As you can see, cybersecurity leads to trust with your potential clients.
Any company is more likely to gain more clients if they are attentive to their cybersecurity and transparent with their current and potential clients about what they offer. Of course, if you hire a managed service provider who acts as your CIO, you’re going to have a much easier time with this.